“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means living life to the fullest. It’s more than just a saying... it’s a lifestyle.
Founders Griffin and Paul partnered with Jorge and Joaquin in hopes of spreading the “pura vida” spirit with others. In the early days, they were only selling a few bracelets a week. Today, the bracelets are worn by millions of people around the world and their artisan community has expanded from Costa Rica to El Salvador, India, and more. Now 650+ artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida Bracelets customers. The bracelets continue to serve as a tangible reminder to slow down and live in the moment.
Give Back Purpose
Giving back has always been core belief at Pura Vida, which is why we started the Charity Collection. Since the beginning, we have partnered with over 174 different charities around the world and have donated more than $1,737,190.00 to causes we believe in. At Pura Vida, we dream to do more, which is why we’re always on the lookout for new charities that can benefit from this collection.